I’m writing to you on my 28th birthday, grateful to be devoting this year’s celebration to a cause a million times greater than myself. Ladies and gents of TumblrLand, our Kickstarter project has officially launched!
So far, we’re really happy with the pledges that have been coming in. Our goal? 20,000 by October 20. We’re calling it the 20:20 campaign (#20BY20 on Twitter). It’s an ambitious goal but with the funds, we’ll be able to reach the 16 schools that are on board for the kick-off of the tour this fall. This time, we’re expanding — that’s right, this will be the start of our NATIONWIDE tour. Connecticut, Delaware, Massachusetts and New York.
The cool thing about Kickstarter is, it’s a community that allows you to get rewards for projects that you back. For example, Nickey-Ann Leon (thank you, Nickey-Ann!) pledged $100 today and her rewards package includes a Hall Pass Tour t-shirt, custom 512MB USB drive (which looks like this) pre-loaded with a 1-of-1 Sing-O-Gram or Rap-O-Gram and a blooper video, an honorary Hall Pass, two free concert tickets and more.
It’s pretty awesome and scary at the same time because Kickstarter is ALL or NOTHING. So if we don’t reach the $20,000 goal, we walk away with $0.
Check out the project here: hallpasstour.com/kickstarter
If you’re compelled enough by it, join the #20BY20 movement by liking it (via Facebook), tweeting it (via Twitter), blogging it (on your personal site), telling a friend or pledging a dollar or two. The choice is yours but whatever you decide, we’re honored to have you on board.
Thank you for being here, right now, in this space. Let’s get this mountain moved!